PUMA Cricket, a brand which promises to blend performance with an inspiring attitude to turn every game into a spectacle has many achievers as brand ambassadors, Yuvraj Singh, Brendon McCullum, Luke Wright, Matthew Wade, Aaron Finch,Manoj Tiwary are a few. PUMA Cricket Studio was launched with two among the biggest names in cricket, Yuvraj Singh and Adam Gilchrist, on April 6th at the PUMA Store in Aundh, Pune. At a time when T20 cricket has got everyone interested and either glued to their television sets or lining up outside stadiums across India, the timing is perfect. The 5-episode series featuring two of the best and most entertaining cricketers in each episode will be held at PUMA stores in key cities every week during the IPL. Let’s take a closer look at PUMA Cricket Studio from the point of view of content creation on digital and delivery for the social and digital media: Timing Puma’s brand mission – to be the most desirable and sustainable Sport-lifestyle brand in the world – reflects in this endeavour.Īs it moves to consolidate its position in sportswear in India, Puma has cleverly blended two things – Indian passion for cricket and the IPL fever which has currently gripped the subcontinent – with Cricket Studio. PUMA, a global sport lifestyle brand with presence across the globe has come up with PUMA Cricket Studio a 5-episode series featuring two of the best and most entertaining cricketers in each episode.
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